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Beyond Startup-Are You Stunting The Growth of Your Home-Based Business?
Part II
Copyright Elena Fawkner
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www.entrends.com
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less complicated tasks.
Before adding employees, carry out an
inventory of the necessary tasks required to operate your business. Once you've identified all necessary tasks, assign primary responsibility for each task to one person. Although one
person will be assigned more than one
task, make sure no two people are assigned the same tasks.
Also, make sure at least one other
person knows how to do each task to cover yourself during times of staff shortages, whether due to temporary absence due to illness, or when an
employee resigns and it takes you a
while to find a replacement.
Finally, and most importantly, when
assigning tasks, assign yourself the tasks you do best (NOT just what you like to do).
Capital
To grow beyond the start-up and initial
growth phases, you will
need capital to inject into your
business. Now this, unfortunately, is easier said than done. Banks can be leery of entrepreneurial ventures and venture capital is not easy to obtain. But, although obtaining borrowed capital is difficult, it is by no means impossible. Here are the main sources of funds:
Banks
Cultivate a good relationship with your
banker. The more he or she understands your business and knows you, the more likely it is that your application will be approved. And this means more than just fronting up when you need money. Keep your banker informed of all significant developments in your business and routinely provide copies of your annual business plans.
Be prepared to demonstrate that your
business is capable of generating cashflow and think about what |
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collateral you have available to put up if
necessary.
Venture Capital
In addition to a solid business plan and
track record, venture capital providers want to see that you understand your
customers and how your business is a
good fit with their needs. So arm yourself with competitive intelligence and satisified customers as references. Also, be prepared to show you have access to experienced management staff. These individuals need not be on your payroll but you should expect to show that you have a depth of experience and talent available to you at least in an advisory capacity.
Revenue Stream
Instead of selling equity to raise capital,
consider selling part of the revenue of the business. In other words, investors advance loan capital and get repaid by way of a percentage of the sales of the business. This preserves your equity in the business and is attractive to investors because they receive an immediate cash return.
This method has the considerable
advantage of avoiding securities laws (it's a loan rather than a sale of securities) but it's only viable for businesses with high margins and strong sales.
Angel Capital Electronic Network
ACE-Net brings companies looking for
capital together with angel investors. You can find links to ACE-Net at http://www.sba.gov/ADVO .
Direct Public Offering
If your business has a strong
relationship with its constituents
(employees, customers, vendors and
community), consider selling stock via a direct public offering. The securities laws involved in such an offering are complex though so be prepared
for some pretty hefty legal fees if
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going down this road.
Miscellaneous
Other miscellaneous sources of funding
include 401(k) plans and provision of loan guarantees by the Small Business Administration (http://www.sba.gov http://www.sba.gov), family members or friends.
Work On the Business, Not In the
Business
The third and final point to note about
breaking through the glass ceiling is that you must make the mental transition from working IN the business, to working ON the business.
Until your business hit the glass
ceiling, you were effectively working in the business, much as an employee would. In this sense, the business was your job, a place to go to work. But
beyond the glass ceiling, your business
becomes an entity unto itself. It is no longer your "job" to work at the tasks that make up the business's operation. Instead, your role is to
work "on" the business as a separate
entity, leaving the tasks to your paid employees.
Hopefully you can see that shifting
your perspective in this way is the key to the long-term growth of your business and the difference between true autonomy and indentured servitude.
Elena Fawkner is editor of A Home-
Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur.
http://www.ahbbo.com
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