EnTrends

Here are 7 high-powered selling
tactics many businesses overlook or
ignore. How many do you use?

1. CREATE HIGHER PRICED
OFFERS

Increase your average size sale by
combining 2 or more related products
or services into a Special
Combination Package. Price this
combination package lower then the
total cost of buying each item
separately -- and promote it as a
Special Offer.

TIP: Don't complicate your package
offer by including an option to buy
any items separately. Limiting
customers to a simple "yes" or "no"
decision generates more sales than

confusing them with a "yes", "no" or
"which one" decision.

2. TONE DOWN YOUR CLAIMS

Avoid making any claim about your
product or service that sounds
exaggerated ...even if it is true. When
your claim sounds too good to be
true, your prospective customers will
assume it's not true -- and they won't
buy. Reduce any bold claims to a
more believable level.

TIP: Express numerical claims as odd
numbers with fractions or decimals.
For example, "Our clients save 17.7
percent" sounds more believable
than "Our clients save 20
percent" ..even if 20 percent is the
accurate number.

3. TRIVIALIZE YOUR PRICE

Demonstrate a low cost for your
product or service by breaking down
the price to its lowest time increment.
For example, "$349 per year"
frightens many customers away. But

presenting it as "Enjoy all of this for
less than 96 cents a day" attracts
them to the low cost.

4. REVEAL WHO YOU ARE

Prospective customers are more
likely to buy a product or service
from a business when they can reach
the

person responsible for operating the
business.

Make it easy for prospects and
customers to reach you. Publicize
your real name and personal contact
information. Include your name,
address and phone number on
everything you use to promote
business ...including your web pages
and email messages. Few prospects
will actually contact you. But more
will buy because they know they
CAN contact you if they have a
problem.

5. PROVIDE FAST ANSWERS

Answer inquiries and questions from
prospective customers quickly
...while their level of interest is high.

If you find yourself personally
answering a lot of questions, post
the answers to your most frequently
asked questions on a Questions and
Answers page at your web site.

A Q&A page enables your
customers to get fast answers to
their questions while reducing the
number of questions you have to
answer individually. But it deprives
you of an opportunity to impress
your prospects with the personal
attention that usually leads to an
immediate sale.

6. WELCOME COMPLAINTS FROM
UNHAPPY CUSTOMERS

Don't avoid complaining customers.
Give them priority attention.
Unhappy customers or clients who
complain help you grow your
business.

Complaining customers are giving
you an opportunity to resolve their
problem and keep them as a
customer. They're also alerting you
to a problem you need to correct
before it causes you to lose business
from other prospects and

customers.

7. MAKE TESTING A HABIT

Continually measure and compare
the results of your advertising and
promotional efforts. Continual
testing enables you to make
adjustments to improve your total
performance. It pays off in higher
profits and reduced financial risk.

Many successful businesses use an
80/20 formula for testing. They invest
80 percent of their advertising
budget

in proven promotions and 20 percent
in testing new variations. This
formula generates a constant stream
of profitable business from proven
promotions while it forces the
business to continually test and find
ways to produce better results.

These 7 simple selling tactics are
easy to use and highly effective.
They will quickly increase your sales
volume and profit -- without
increasing your expenses.

Bob Leduc is a Sales Consultant with
30 years experience in generating
low-cost leads. He recently wrote a
manual for small business owners,
"How to Build Your Small Business
Fast With Simple Postcards", and
several other publications to help
small businesses grow and prosper.
For more info:

mailto: BobLeduc@aol.com
subject=Postcards Phone: 702-658-
1707 After 10 AM Pacific Time/Las
Vegas, NV