Success Stories
www.entrends.com
He's Providing Peace of Mind To People During Insecure Times...Part II
By Brian O'Rourke
When asked if the events of
September 11th have caused an
increase in the demand for his
company's services, Petrillo
responded, "We are all coming out of
a state of shock after September 11th,
and we are realizing that things are
changing daily. But to say that the
security industry is increasing
tremendously would not be
appropriate. Right now, human
changes are taking place in airports.
Personnel are being taught how to
appropriately search baggage and
deal with people. Within the next six
to twelve months, however, I believe
you will see a greater technology
increases within public places."

Petrillo says that while the
professional activities of each
workday vary, he begins each day by
working out. This has stuck with him
from his days in law enforcement.
Petrillo then works on specific tasks
depending on what day of the week it
is. Mondays are for office work.
Tuesdays and Thursdays are
scheduled heavily with field
consultations and Wednesdays are
for marketing, and management
meetings. Friday is reserved to carry
over business and pleasure.

One of ways that Petrillo combines
business and pleasure is with flying
helicopters. He was enthralled with
them when he first flew on one for
the Sheriff's Department. The idea of
being able to take off and land in
remotes spots was liberating to him.
Therefore, he decided to learn how to
fly. Like a true entrepreneur, Petrillo
realized that he could incorporate
helicopters into his business.

Petrillo took a look at where the
helicopter industry was and where it
could be. He looked at how New York
and Florida used helicopters to


transport executives and how, in
California, they were being used
primarily for news media and a small
portion of police surveillance. Petrillo
began doing aerial photography for
some of his clients and eventually
began transporting precious items for
them.




entrepreneur may have the ability to
play golf or go flying, he or she
knows that last night, or maybe even
over the weekend, certain things had
to be done to make that time free.
"You have to do your homework-
bottom line."

When Petrillo has earned his free
time, he enjoys flying. He is also a car
fanatic and owns an array of vehicles
including a Porsche, Mercedes, and a
Jeep. He is also awaiting a new BMW
X5. In addition, Petrillo enjoys
spending time with his family and
outdoor recreation. About 25
members of his family travel to
Mammoth to ski each year.

As for advice he would give to other
entrepreneurs, Petrillo says that
people have to follow a set of goals.
"You must be unbelievably
disciplined and motivated. You can't
have one without the other. You
have to set many types of goals."

Petrillo has studied the similarities of
successful people and incorporates
them into his presentations on goals.
He states, "Successful people are
always willing to help others. They
have experienced what it feels like
and want to help others feel the same
way. Successful people are goal
oriented, highly motivated,
disciplined, achievers, and pro-
active, not re-active. They have an
unbelievable desire to succeed both
personally and professionally. In
addition, they know that they will fall
down at one time or another. The first
thing you have to do is get right back
up."

To learn more about SDS, visit their
website at www.sdsalarms.com, or
call 888-SDS-4001
As an entrepreneur, Petrillo says that
he enjoys the ability to empower
people. Over the years, he has
learned that one of the biggest
problems CEOs have is the disability
to delegate. But Petrillo says, "I
enjoy empowering my managers and
employees. There are only so many
jobs I can do in a day. When you
empower people, you let them know
that you trust them and that you
abide by their talents, backgrounds,
and thought processes."

Petrillo is also heavily involved in
working with youth and helping them
to reach their full potential. He talks
to them about setting goals and the
proper way of reaching them. Petrillo
says, "Some people pass by the
younger generations and don't take
the time to smell the roses with them.
They forget that the younger
generation will be taking care of us.
That's the way evolution is."

Outside of work, Petrillo says that he
enjoys the freedom that comes with
being an entrepreneur the most.
"Freedom is not something that is
given to you, it is something that is
earned." Petrillo says that while an