EnTrends

and a number of other causes that
they are passionate about.

Outside of the office, Rosica is
involved in a number of activities. He
is an interim teacher at Seton Hall,
Fordham University, and Montclair
State University. He also attends the
Sedona Round Table each year to
interact with other PR professionals.
He credits some of the people in
attendance at the conference, along
with his father, as role models.

In terms of business affiliations,
Rosica is on the board of the New
York City Chapter of the Young
Entrepreneurs Organization (YEO), is
a public relations advisor to the
National Foundation for Teaching
Entrepreneurship (NFTE), and is a
member of the Public Relations
Society of America (PRSA). He even
has a personal mentor that came
through YEO. A former member of
the Young Presidents Organization
(YPO), the mentor meets with Rosica
monthly for coaching.

Rosica says that he enjoys his
involvement in YEO and the ability to
be creative immensely. "The
educational aspects, the idea-
generating aspects, and being able to
reinvent myself and my company at
any given time is satisfying to me."

In his free time, Rosica enjoys
traveling. In fact, he claims to be as
passionate about travel as he is
about business. Rosica recently
spent time in Italy and visited twelve
cities in twelve days. In addition, he
enjoys scuba diving, motorcycles,
especially his Harley, and life in New
York City. In the end, Rosica
reaffirms that the most important
thing that has been afforded to him
as a successful entrepreneur is
creativity.

Ironically, one of the things that
Rosica says his company neglects is
its own PR. The story of how the
agency made Famous Amos a
success without any real advertising
budget has not been formally told
yet. "It has been too sporadic. We
need to be more consistent. Cause-
related marketing was a powerful tool
in not only getting him the original
exposure, but maintaining the brand
identity."

For more information on Rosica
Mulhern, Inc.- Strategic Public
Relations, visit their website at
www.rosica.com or call 201-843-5600.